eCPM Calculator
Calculate Effective CPM
Final Result
$0.00
eCPM Formula
eCPM = (Total Earnings / Impressions) × 1000
Publisher Benchmarks [2026]
| Ad Format | Avg eCPM | Premium Tier 1 |
|---|---|---|
| Rewarded Video | $12.50 | $25.00+ |
| Interstitial Ad | $8.00 | $15.00+ |
| Display / Banner | $0.50 | $2.50+ |
| Native Ads | $1.50 | $5.00+ |
| Playable Ads | $15.00 | $35.00+ |
| Out-stream Video | $4.50 | $9.00+ |